A Guide on Successful Product Creation and Internet Marketing

Product creation in Internet marketing is getting stiffer and stiffer nowadays owing to tough competition between Internet-based businesses. Putting up a new product requires plenty of brainpower and finances along with an ability to take risk. With that, even if you have the product well-set already, you have to position it strategically in the Internet landscape for others to notice. You should get the interest of Web users and turn them to actual customers. Aside from the usual physical products, many different products that thrive well on Internet marketing include E-books, membership sites, and video lectures.

The long and difficult process of product creation begins with ideas. They are easy to get – compared to the effort that comes with analyzing the market for that idea. Before the idea turns to a product, businesses often spend money, even amounting to millions of dollars, to ensure the success of the new product that emerges from an idea. Businesses undertake many types of market research and surveys before releasing their products to the public. Now, you may think that because your business is small, you can’t afford research or you don’t have to do research; you can and you should. The Internet allows you to disseminate materials needed for your market study to many people at once without your having to spend a cent.

It is a common maxim in business: Look at your destination first before mapping out your journey. So what are the goals you intend to accomplish with your product creation ventures? The everyday travails of your business may make you forget the end in sight. On the other hand, prepare to entertain new developments that come to your mind in your product creation. Your conception of a product may have started this way, but a few tweaks here and there along with some market research results and it ends up another way. Take it as the result of a creative process, not as a failure to reach your goal. After all, your product creation activities are intertwined with a long-term goal that you should strive to sustain at your utmost: profit generation. So if your less profitable initial idea evolves to a more profitable product, be thankful!

With your product made up already, start doing some aggressive Internet marketing. A product purchase typically comes after more than five times a customer is exposed to an informative call-to-buy message. Thus it is important to get the contact details, like the e-mail address, of potential customers who are on the brink of a sale. Use the results of your market research to determine the demographics to which you should concentrate your marketing efforts.

With consistent product creation, you can make an inventory of your products that you can market in due time. Just keep making products – the moment you succeed in making and marketing a product, customers are surely wanting more from you, so give it to them. Keep them on your side through constant product creation.

A Simple Product Creation and Product Launching Formula

If you tried to think of people involved in product creation, who would come to mind? You may think of Edison, Franklin, or maybe Henry Ford. Would you ever think of yourself as someone who can create a quality product? Product creation is actually relatively easy and product launching is not that tough either! If you follow a few easy to understand steps, you could be starting the product creation and product launching process sooner than you think.

The first step in creating your information product is to know and understand your market. This can be very time-consuming, especially if you are unsure of what to do or where to look to know your market. Studying your niche market and understanding the buzz words and buying patterns can ease the process dramatically. Personally, I would recommend networking with someone who has had success in the niche market you are considering and learn from their results. If they are into product creation and not very business savvy expect some hesitation. If they only sell products and have nothing to do with product launching or product creation you may your first affiliate (sales person)! Something else you can use to find hot trends is with the Google Trends tool.

The second step is the product creation process. Take your niche market and brainstorm ideas and topics relating to it. There are a lot of product launching contests going on recently relating to a newly created internet marketing tool. There are so many aspects to the mentioned niche that literally, and unfortunately, anything can be considered an Internet Marketing tool. The reason that anyone can basically create an Internet Marketing tool is because of something called Private Label Rights products.

What I use private label rights products for, and highly recommend them in this specific manner, is to cure writer’s block especially when it is lingering. Many people base their entire product creation and product launching on a private label rights product. This is where you can start to shine and build a strong brand for yourself. If you set goals for yourself, short-term goals to be exact, you can see your product creation come into being much faster and there is a good chance with less revision needed. If you keep hitting time restraint road blocks; however there is nothing wrong with a slow and steady approach, you can consider outsourcing portions of your project. Outsourcing can be an extremely huge benefit or just as great of a disaster.

You can find someone to outsource work to at a freelance site such as Guru.com or eLance.com. When reviewing proposals it is almost mandatory you perform a background check on them as you are in essence hiring them. Doing a background check on freelancers is as easy as asking for samples of their work and reviewing feedback on the freelance site from previous customers. Depending on the size and requirements of your project this can add up to a decent sized investment, so caution is very important. One tip I always recommend to people looking to hire an individual is to ask them what they can provide you that no one else can. This simple question gives them a chance to “toot their own horn” and acknowledge where they feel most competent as far as their skill set.

The final portion of the product creation and product launching formula is the launch. This can literally make or break the effort, time, and maybe (if you invested) money you put in to your project. There are numerous aspects to product launching and although their relevance is debated in terms to their effect, experts agree all must be followed. The person in your field who you asked for product advice from can help you substantially if you have kept in touch. If not, the first thing you need to do is to create a visually appealing website with flawless design work.

I also mentioned outsourcing before, this is one aspect of product launching I have little strength in and I always outsource this portion. The website does not have to be large however the content (ad copy in Internet Marketing) must be stellar and as perfect as possible. This is where advertising knowledge or experience is beneficial. When the site is set up you now put a lead capture form on your website.

I put two lead capture pages on all products I create on the internet and is one of the best methods of getting a solid start when you are in the product launching stage. When you gain information from a prospect or someone looking to get paid for referring sales you are able to provide them updates or specials. Many people abuse their prospect or affiliate lists by in turn emailing them with a new product daily and I find the recommendations to be totally unrelated to their original need, problem, or interest.

Another stage in the product launching stage is creating a free report or demo version of your product to entice the product to sign up to your email list. Using proper follow up with this can help generate numerous sales for you. One thing you need to ensure is that your free product completely relates to your main product that you are looking to sell.

You are now ready to advertise your product launching to customers as well as the opportunity to sell for affiliates. This is the single aspect that many product creations and launches fail on. It is actually not entirely difficult. One thing you can do is write articles (and a good amount of them) on topics relating to your product. I am a huge advocate of giving a solution in forums. When you join a forum you are normally offered the opportunity to create a signature. In your signature, you should enter the link to your opt-in or lead capture page. When you respond to posts, you are advertising your opportunity.

It is not impossible to create a product and it does not have to take a long time. You need to setup a plan and stick to it. If you get stuck, look at similar and successful products to your own and try and see how they did it. When you sit down and brainstorm you will be surprised with what you can imagine.

Would You Call it a Legal Service Or Malpractice?

You call it a legal service?

“I paid my Attorney in Manhattan (NY) $7,000.00 for getting my immigration papers processed and he screwed up big time. I kept walking in and out of his office for about three months, not paying attention to the wrath of my bad tempered employer or to the deductions he made in my wages for not showing up in the office on every alternate day. Getting my legal status in place was a priority for me that time; nothing else seemed to be as important. Every time I entered my Attorney’s office, I used to wait for my turn for hours together; (apparently he had hundreds of clients visiting him every day) and finally when I used to be ushered in, he would give me exactly 5 minutes to talk and I had to use all the senses at my command to effectively utilize those precious 5 minutes for having my queries answered. The worst thing was that he even lacked the courtesy of asking me to sit down. He used to make it look as if I was getting the work done for free and he was obliging me with the services he rendered. After a couple of months of filing the papers I got shot (point blank) with a ‘Denial letter’ from the immigration department. That day I had felt like Heavens falling. I was in a total mess and that Attorney had the nerve to ask me for more money in order to get the appeal filed, knowing very well that I wasn’t earning more than $300.00 a week. Worst of all, when I asked him what my chances were, he made it clear in his harsh and insensitive tone that his services did not have any sort of guarantees attached. My whole world had seemingly collapsed and all he could do to help was, to give me a choice, to hire any other Attorney if I so desired. I still remember him smiling brazenly at me, totally unaffected, when I walked out of his office with tears in my eyes.”

This is what happened with one of my acquaintances, a couple of years ago. Poor fellow did not have the courage to file a complaint against the Attorney as he did not want to jeopardize his case further. He was new to United States and did not know his rights and the worst thing was that he had got that huge amount of $7000.00 wire transferred from his home country, as he did not have a regular job that time. Needless to say, that in States, a person cannot even think of surviving without a Social Security number which is issued only after the legal status is granted. Having that kind of money down the drain in ‘one go’ and that too without any results, I can only imagine his predicament in that nerve-racking moment of his life. The question is…would that Attorney have ever thought, even for a single moment, about that poor man, after he quietly walked out of his office, that fateful day?

Legal malpractice

We have thousands of people complaining about the professional misconduct of the Attorneys who seem to show absolutely no concern over the problems of their clients. For them every client is just a case and nothing more than that. They charge exorbitant amounts as legal fees but do not deliver proportionately. As a result of their intimidating fee structure, a large percentage (of people) is left with no choice except to forego their rights or else approach the courts (if the situation so demands) with zero knowledge of the existing legal system; either way it proves fatal for such helpless people. They either get bullied by the Judge or face the music in the court dumbfounded, with butterflies in their stomach as they stand no chance against the legal jargon used by the opposing Attorneys.

Prepaid legal services

I found that ‘Prepaid Legal Services’ (PPL) was a perfect alternative in situations where it is difficult to afford an Attorney. These services turn out more beneficial in helping with day to day legal issues for which we, normally, do not hire an Attorney. They would charge you anywhere between $15 and $25 per month towards membership fees, depending on the State you are living in. In lieu of the membership fees, they extend many benefits ranging from, issuing legal notices and letters on your behalf free of cost, giving free legal consultation and complimentary document review up to 20-25 pages. In addition, if they feel you need an Attorney for any court case, they assign your case to a law firm (in their panel) which will take up your case at a 25-30% discounted legal fee. Sounds fair! These firms, however, are mostly loaded with cases and you really need to be patient for them to call you back. Also, they prioritize cases depending on the urgency involved.

Legal aid society

Yet another way to have a lawyer defend your case, in the event of acute financial hardship, is to seek the assistance of ‘Legal Aid’. These organizations work with a principle of ‘justice for all’. They see to it that no one goes without legal support and guidance only for the reason of shortage of finances. They, however, have to be convinced with your ‘financial crisis’ plea, before they take up your case. Due to lack of adequate funds, these organizations do not widely advertise their services, as a result of which, a large percentage of people remain absolutely clueless as to their existence and the way of approaching them. These societies exist in every State and all what one needs to do is to search for their addresses or phone numbers in the local directory. They have really helped many distressed people who had almost lost all hopes of getting a fair chance. Some links for legal aid help are mentioned below.